Micky Booth is a small family business committed to home delivering the freshest fruits and vegetables to homes throughout Melbourne’s eastern suburbs. It is owned and operated by Michael Booth.
A Brief History.
I first began delivering fruit and vegetables in Melbourne’s East way back in 1993, then moved to Sydney where I operated an identical business until the end of 1999. My Sydney business was sold to a long-time customer who still operates it today, and trades as The Jolly Greengrocer.
Moved back to Melbourne, and launched Vegies Express in February 2000, then renamed it Micky Booth three years later. A loyal following of happy customers have supported us here for eighteen years.
On 1st March 2018 I celebrated 25 years in the home delivery business.
Over the last twenty five years, the ways in which businesses communicate with their customers has changed. When I first started back in 1993 customers would call a pager number, leave a message, and I would call them back. Most people then didn’t even have a cordless (landline) phone, so they would be racing back and forth between their phone and their fridge letting me know what they wanted to order. When cordless phones became the norm, the ordering became quicker, because they could take their phone to the fridge! Once mobile phones became popular, customer were even easier to reach. Now everyone has a smart phone, so they can be easily reached, and ordering can now be done on our online store with any device.
Prefer to speak to a real person?
Online ordering is not for everyone, so if you’d prefer to order over the phone, then call us on 1300 133 109 and we’ll give you a weekly call.